Marketing Materials Case Study: New Product Catalog
After hiring a less experienced marketing company, Duradex/Northeast Filing Products realized they needed the help of an industry expert and knowledgeable marketer to produce their first catalog. They also needed a team that would not drag their feet, as their first national convention was quickly approaching. Because of our industry experience and success with numerous manufacturers, Peter Colaianni, CAE, President, DMIA, recommended McNitt Marketing.
We hit the ground running and thoroughly immersed ourselves in the catalog’s quick turnaround without sacrificing quality. We demonstrated our product knowledge by uncovering details and benefits that were overlooked by our client. We maximized their investment and integrated the catalog’s product photographs into other marketing areas: trade show booth, trade magazine advertisement and web site. This resulted in a more consistent overall company image.
For the first time, the company’s two divisions had a quality, professional catalog that can be used for years. Plus, they premiered their new marketing piece at their first convention.
“We literally wasted two long years trying to get by with those who promised us a smaller budget but expected us to do the difficult work ourselves. It was such a relief when you took over every detail with your contagious enthusiasm.” Rose D’Alessandro, Vice President